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Marketing Idea #74: Exit Interviews Are a Must

Conduct exit interviews anytime you have an employee submit his resignation. In conducting this survey, you begin to determine where you're falling short in keeping your people. Often, you'll find that...

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Building Customer Loyalty

by Jack Pyle Four years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest...

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